Since my tenure began at the Hildebrand Project, our social media presence went from an afterthought to a channel of direct communication without our audience and primary content generator. Through continued focus on our niche and experimentation with the medium, I have expanded our social media from presence to relevance. Was every experiment a success? No, but that's never the point. It's simply to find what resonates, iterate, and expand.

The Instagram, which had existed since 2014, had only 2,000 followers. It is now in excess of 24k and growing. Our posts regularly outperform similar niche organizations many times our size, and social is a crucial part of our communication strategy. Static posts and reels serve as leads for our email list, which has grown 10% year-over-year, with ~10k subscribers.

Since April 2025, I have been overseeing Lily: The Voice of Alice von Hildebrand, an archival podcast of Lily's many television and radio appearances throughout her career. I am in charge of audio and video production, copywriting and editing, scheduling, and social media integration. To listen to this podcast, click here.